In 2026, LOEWE marks 180 years, an unusually long life for a fashion house, and one that places it firmly within the history of European craft traditions. Founded in Madrid in 1846 as a leather artisan collective, the brand has grown into a global cultural force while remaining anchored in the material intelligence that defined its origins.

Rather than treating this anniversary as a retrospective, LOEWE frames it as an active continuation of its own language. The 180th anniversary collection revisits house icons such as the Amazona bag, reworking familiar forms into softer, more contemporary interpretations. Alongside these, signatures like the Puzzle and Flamenco are reimagined, balancing recognition with subtle disruption. To mark the anniversary, Talia Chetrit photographs Julia Garner, Salma Abu Deif, Giselle, Kara Wai, Sissy Spacek, and Kara Walker.

Across the collection and campaign, there is a consistent emphasis on tactility, proportion, and material pleasure, the core principles that have long defined LOEWE’s identity. The inclusion of new charms and decorative elements adds a more playful register, suggesting a house comfortable with shifting between seriousness and wit.

The anniversary also reflects LOEWE’s broader evolution: a brand increasingly operating between craft, contemporary art, and cultural storytelling. Yet beneath these expansions, the foundation remains unchanged, an enduring commitment to leather as both function and expressive medium.

At 180 years old, LOEWE, helmed by Jack McCollough and Lazaro Hernandez, since Jonathan Anderson departure to DIOR, is less a static institution than a continuously revised idea of itself. Its longevity lies not in repetition, but in its ability to reinterpret its own codes for each new moment.