Bride is Alive

ART IS ALIVE is an independent editorial platform launched in London in 2007 by Nicolas Smirnoff. Restructured in 2016, the online publication was conceived for an eclectic audience eager to consume new covering the full spectrum of the arts. ART IS ALIVE features exclusive interviews; it offers a digest on creativity around the world as well as “moments of digital contemplation”. Oh and lots of David Bowie too.

“I believe there are no boundaries between contemporary art, fashion, architecture, design, music, dance and performing arts.” – Nicolas Smirnoff, 2007.

Celebrating its 10 anniversary in 2017, ART IS ALIVE has featured exclusive interviews with Tilda Swinton, Hans Ulrich Obrist, Marianne Faithfull, agnès b, Bella Freud, Django Django, Barnaba Fornasetti, Banks Violette, and fascinating conversations with Helena Christiensen, Louis Fratino, Diane Pernet, Paul Smith, Pandemonia, Alex Farquharson, Iwona Blazwick, Axel Rüger among many other talents.

The title of the publication references James Whale’s 1935 film “the Bride of Frankenstein”. After tiresome experiments, Henry Frankenstein, the main character, succeeds in bringing his bride to life and famously cries “She’s alive! Alive!”. The title also refers to the punk movement’s phrase “Punk is Dead”.