Louis Vuitton meets Fornasetti’s imaginary world

A match made in heaven: Louis Vuitton and Fornasetti collaborated on the occasion for Vuitton’s Fall-Winter 2021 collection.

The creative result brilliantly featured Fornasetti’s unique creative universe with Vuitton’s iconic monogram. Launched in the spectacular setting of the Michelangelo and Daru Galleries of Le Louvre, the collection resonated with the museum’s Greek, Etruscan and Roman sculptures. The show will be followed by a wider Louis Vuitton-Fornasetti capsule collection to be launched at a later date featuring a broader selection of Louis Vuitton products that draw on Fornasetti motifs, such as buildings, locks, keys and portraits. And we can’t wait for it.

“With this collaboration, I wanted to use the pieces to evoke the continuing modernity of Fornasetti’s artistic world,” said Vuitton Artistic Director Nicolas Ghesquière. “Fornasetti’s enduring body of work is the realisation of a remarkable hand-drawn technique and magical take on the world, and I am particularly drawn to the way Fornasetti re-explored and reworked the heritage of classicism and ancient Rome, adding new references to historical imagery. As a designer who has always loved fashion’s ability to evoke the past, present and future simultaneously, I wanted to add new layers to this creative palimpsest. Exploring the Fornasetti archives had the excitement of an archaeological dig, searching for and finding drawings from the past to give them a new life for Louis Vuitton – for now and the future.”

“My father was an innovator who believed in the handmade, just like Louis Vuitton,” says Barnaba Fornasetti, son of Piero Fornasetti, and the brand’s artistic director. “Our vision has always been to bring Fornasetti’s unique artistic imagination to people through beautifully crafted objects, and this rewarding collaboration represents a new opportunity to expand and explore its visual creativity.”

You can re-read Art is Alive’s an interview with Barnaba Fornasetti here.

The collection of clothes and accessories combined vibrant colours, textures and traditional, cutting-edge techniques such as jacquard, embroidery and laser printing, mixing Fornasetti’s universe with Nicolas Ghesquière’s strikingly contemporary design.

Highlights included oversize outdoor wear with golden Fornasetti faces, velvet dresses, shiny printed jersey tops upon which Fornasetti drawings of ancient statues are overlaid on high-tech thermal-camera imagery, as well as fleece hooded jackets and tailoring pieces.