Art directed by Anthony Vaccarello and photographed by Talia Chetrit, the campaign brings together a striking cast of contemporary talent: Rosé, Liu Wen and Connor Storrie.

Each brings a distinct presence to Chetrit’s pared-back, intimate imagery, while Vaccarello’s direction lends the series a distinctly modern, confident sensibility. The result is a portrait of individuality and attitude, balancing fashion’s polished precision with an understated, cinematic edge. This campaign broke the internet thanks to Storrie’s star power!

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