Burberry is bringing a touch of British festive magic to one of New York’s most iconic addresses, transforming The Mark Hotel on Madison Avenue into a seasonal wonderland for the holidays. Celebrating the house’s 170th anniversary, the takeover brings its signature red House Check to the legendary hotel, from an oversized bow adorning the entrance to festive decorations throughout its interiors.
Inside, a Christmas tree is dressed with red check ribbons and baubles, while a bespoke gingerbread house recreates The Mark’s iconic façade, complete with a miniature Burberry scarf. Outside, the hotel’s flower carts are transformed in the distinctive check, serving commemorative postcards alongside its signature hot chocolate. Even the doormen’s scarves, room keys and in-room welcome treats receive a festive Burberry touch.
The collaboration also includes an exclusive private shopping suite in The Mark’s Madison Penthouse, open by appointment from November 13 to 18, featuring one-of-a-kind pieces and Heritage Trench Coats.
The takeover forms part of Burberry’s wider 2026 holiday celebrations, Wrapped in Burberry: Celebrating 170 Years. “We wanted to celebrate 170 years of Burberry with a proper party,” says Chief Creative Officer Daniel Lee. “Family, friends, great gifts and everyone dressed up.”
Directed by filmmaker and artist Harmony Korine, the accompanying campaign film transports viewers to Longleat House in Wiltshire for a spirited English country-house Christmas. Pierce Brosnan and Fiona Shaw welcome an impressive gathering of guests, including Dwyane Wade, Gabrielle Union and Nico Parker. From golf buggy races and country walks to party games and gift exchanges, the festivities culminate in a glamorous disco beneath an oversized mirror ball, soundtracked by Sylvester and Patrick Cowley’s Do You Wanna Funk?
From the English countryside to the heart of Manhattan, Burberry’s anniversary celebrations bring together British heritage, festive imagination and a generous dose of glamour.
The takeover runs until January 4, 2027, at The Mark Hotel, 25 East 77th Street, New York.
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