The covid-19 crisis forced fashion houses to cancel their real-life presentations and come up with creative responses to promoting their products. Initially scheduled in May 2020, CHANEL revealed that its 2021 cruise collection will be unveiled on Monday June 8, 2020 at 12 noon (French time) on their digital channels.
The name of the event was also announced this weekend: “Balade en Méditerranée”. The celebrated French house had initially planned to present its Cruise show in Capri, Italy on 7th May and will apparently celebrate Coco’s time on the French Riviera as well as her passion for the romantic Italian town. To keep momentum, Chanel also unveiled a few images from its workshops at 31 rue Cambon, Paris, hereby instilling more mystery. Stay tuned.