Titled ‘The Celestial Snow Globe’, Claridge’s holiday tree, designed by Dior Homme designer Kim Jones recalls the emblematic toile of the Dior Haute Couture Ateliers and traditional pleating techniques. Projections radiate from the base, upwards and beyond the tree, creating magical visuals around the space and up to the famous hotel staircase.
Kim Jones said “It has been a great honour for me to have designed the Christmas Tree for Claridge’s this year. I’m excited to kick off the holiday season in such an iconic British institution and to bring the festive spirit of Dior to London with my upcoming menswear show.”
In another nod to the House’s heritage, the Christmas baubles, that seem to float in orbit around the tree, reflect Dior’s iconic motifs. These include, stars – Monsieur Dior’s celestial good-luck charm – and miniature perfume bottles in the form of Monsieur Dior’s dog, Bobby, who was symbolically reinterpreted and celebrated by Kim Jones for his first Dior show. This whimsical homage to the House’s founder continues with Kim Jones’s faithful canine companion, Cookie, perched on top of the 6.5 meter tree, delicately hugging Monsieur Dior’s lucky star. The star echoes the shape of the talisman that Monsieur Dior treasured in his office – a decisive sign of his destiny that played a key role in his decision to create his couture house in 1946.
This unique, contemporary tree illuminates the Holiday season.