H&M x William Morris collection

Morris & Co. x H&M - Campaign image-6.jpg


The William Morris Museum in Walthamstow (Waltham Forest is London borough of culture 2019), is one of the most interesting spaces in London. Sourced from its rich archive of patterns, the Morris & Co prints used throughout the recently-launched H&M collection are among the most recognizable. The brilliant collection celebrates the life of the British textile designer, intellectual, poet, novelist, and artist.

The collection includes a wide range of strong tailored jackets and trousers, romantic dresses and blouses, cosy knits and coordinating separates which feature the motifs designed by Morris.

“As custodians of William Morris’ original company we keep his legacy alive today through the creation of beautifully crafted fabric and wallpaper collections inspired by our archive and all aspects of his work. This collaboration enables us to show the relevance of Morris’ iconic patterns today and we are delighted to work with H&M and to bring these designs to a new audience within the fashion world.” says Claire Vallis, Creative Director of Morris & Co.

The iconic Morris & Co prints used in the collection include Lily Leaf and Marigold. While the flower heads of Pimpernel originated as a wallpaper print and hung in Morris’ own dining room at Kelmscott House, Woodford Plaid is a contemporary version of a traditional tartan. Originally block-printed onto cotton, Snakeshead was one of Morris’ favourite chintzes and illustrates his skill of combining the dramatic with the delicate.