The Gucci Cruise took place on May 30 in Alyscamps, Arles, the ancient Roman necropolis and it went beyond expectations. It was punk rock, gothic, dark and spiritual, the recipe for success. The music of Coppola’s Dracula was mixed with other oratorios and the silhouettes and garments fantastically edgy. It left everyone in the audience speechless.
“The inspiration is an ossuary, the crypts of the cardinals, of the monks in the 15th century, and the precious decorations. This idea is that everything that is linked to the afterlife is accompanied by something of maximum beauty. It’s the idea of death as fascination. Alyscamps is gothic, it has a rock-and-roll soul, it was somewhere to visit in the 1700s, where the kids hung out. It could be a place to hold a rave,” Gucci genius Creative Director Alessandro Michele said.