Burberry ventures into street style thanks to Gosha Rubchinskiy
Following the street style-inspired trend of other brands (Demna Gvasalia is another one), “rebel” Russian fashion designer, photographer and movie director Gosha Rubchinskiy, famous for rejuvenating forgotten brands such as Kappa and Fila, launched a capsule collection with the trench coat giant Burberry at London Fashion Week Mens. That’s his second collection with the British brand whose director Christopher Bailey stepped down as CEO in 2017.
The collection inspired by raves, football and Russia mixes vintage Burberry elements with contemporary pieces including hats designed by Stephen Jones, coats, blouses and large trousers. The design celebrates sophistication and large sizes with ambition and transgressive concepts.
Gosha has injected a young energy in the Burberry DNA and he follows the footsteps of other brands including the acclaimed Supreme x Louis Vuitton collaboration launched last year. “Working with Christopher has been a great adventure,” Rubchinskiy said in a statement. “Burberry has always symbolised the quintessence of the classic British style: our collaboration truly embodies what I think British culture is today, a mix of iconic and youthful pieces.”