Sonar needs to worry! Tomorrow evening and ahead of Salone, Gucci will present its first electronic music festival called # C2CMLN staged in its Milan offices in what they call the “Gucci Hub”. The lineup was introduced on Instagram through this visual. The electro-DJ performer Arca will be the headliner alongside other international artists such as London-based Gaika or the Berlin duo Amnesia Scanner. Experimental artist and musician Jesse Kanda, who previously worked with Björk and FKA Twigs is also on the list. The marketing strategy of Gucci seems to be very wide and this proves how succesful the brand is at the moment, to give their creative director the ability to present various events, campaigns, visuals etc.