Burberry continues to innovate with a new pop up venue launched during both Fashion Week and the London Design Festival and conceived with Mayfair design store The New Craftsmen. The space celebrates the brand values as well as luxury craftsmanship, legacy and art. Visitors can also just enjoy a coffee and pastry while browsing through the British brand’s top products.
For one week only, Burberry has transformed the space into a showroom to celebrate the launch of its new collection, designed by creative chief Christopher Bailey and inspired by Virginia Woolf’s novel Orlando, played by Tilda Swinton on the big screen – the first to be made available to consumers immediately after its debut on the runway.
Foyle’s former bookstore, located in the heart of Soho, showcases a different craft skill every day, and provides the visitor with an immersive experience. Sculptor Thomas Merrett has been working on a human form from clay throughout the week while silk screen printing techniques were also on display.