Gucci SS16 campaign shot by Glen Luchford in Berlin

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The new Gucci SS16 campaign features floral patterns and it’s shot in edgy Berlin locations, be it rooftops, toilets, bus stations and shopping centers. Images don’t focus on specific celebrity models. Alessandro Michele, recently appointed Creative Director, is credited for regenerating the brand and photographer Glen Luchford takes an interesting angle that mixes 70s aesthetics and kitsch for that campaign. Let’s face it: he’s everybody’s darling these day!