For its latest holiday campaign, Gucci brings together Mariah Carey and filmmaker Harmony Korine in a festive setting centred on a hotel preparing for the singer’s arrival. Transformed with elaborate decorations and festive arrangements, the interiors become a distinctly Gucci stage for the season. Accompanied by Carey’s iconic ‘All I Want For Christmas Is You’, the film captures the anticipation and spirit of the holidays. And it broke the internet earlier this week!

Mariah Carey wears the new Gucci Butterfly special collection, whose designs take inspiration from the iridescent wings of the butterfly, a recurring symbol in the singer’s visual identity and the title of her 1997 album.

The campaign is accompanied by a series of still images presenting the House’s selection of gifts, from statement handbags and footwear to accessories that reinterpret its established codes.

Highlights include the Starlet, Gucci Duffle and GG Marmont bags in shimmering finishes, as well as the Paparazzo in soft suede. The footwear selection brings together GG Monogram boots, Horsebit loafers, Ace sneakers and Vittoria pumps, while hats and scarves complete the winter offering. Designed for festive occasions, winter journeys and everyday moments, the collection brings together Gucci signatures with a seasonal sensibility.

–