Live from 6 to 12 January Bottega Veneta has installed one of the most spectacular installations on the Great Wall.

‘新春快乐’ reads the colourful festive message featured on a monumental digital screen, displayed in shades of the Italian brand’s green and tangerine (a symbol of luck in Mandarin).

This excellent marketing coup is a pledge for donations to support the renovation and maintenance of the ‘Shanhai Pass’, the Great Wall of China’s easternmost stronghold, historically known as the ‘First Pass under Heaven’.