Burberry revisits British contemporary photography
It looks like the original Burberry tartan is back on the runway this season. Yesterday, the iconic British brand presented its London’s spring 2018 collection featuring a mix of contemporary design juxtaposed with its traditional pattern. It’s a success, partly due to the Pet Shop Boys’ music played on the catwalk. Golfer shoes, legendary trenches, baseball caps, large coats were all part of the fantastic set of new designs.
To coincide with the show, Burberry presented “Here We Are”, an exhibition exploring British identity and creativity staged at Old Sessions House in Clerkenwell, London and bringing together 30 of the 20th century’s most celebrated social and documentary photographers. The exhibition runs until 1st October and includes the work of Shirley Baker, Dafydd Jones, Charlie Phillips, Gosha Rubchinskiy and Jo Spence among many others.
‘Here We Are’ is curated by Burberry President and Chief Creative Officer Christopher Bailey and Lucy Kumara Moore, writer, curator and Director of Claire de Rouen, and co-curated by photographer Alasdair McLellan, who were also in attendance at the opening of the exhibition.
“When we started thinking about curating the exhibition, I knew I wanted it to celebrate a certain strand of British photography that I have always loved – one which documents the many and varied tribes and clans and classes that make up this island of ours. It’s the spirit of these photographs that has guided our September collection.” Christopher Bailey said.
The collection was also Marco Gobbetti’s first, new CEO of Burberry. He took over in July, after several years at LVMH-owned Celine.