Designed by Creative Director Alessandro Michele, adidas and Gucci join forces to merge their visual language, history and logos. The collection expands on the sartorial streetwear creations that debuted on the runway in May with a spectrum of sport-inspired pieces. Most significantly, Gucci reinvents Adidas’ iconic Gazelle shoe. These are collectors items for sure.
For the visual campaign, Alessandro Michele envisioned a series of retro-inspired images inspired by archival catalogs as a cast of characters strikes dynamic poses against brightly colored backdrops alongside sporty props, captured by photographer Carlijn Jacobs.
Reflecting a shared commitment to innovation, progress, sustainability goals and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton and viscose.