Bottega Veneta celebrates its new it-bag in Seoul

Bottega Veneta Padded Cassette is both a design and commercial success. The brand has dedicated a real OOH activation campaign in Seoul to celebrate its new it-bag. Featuring the signature parakeet colour the bag moves in a spectacular 3D illusion over the screen. Seoul is quickly growing into one of the most dynamic cultural and artistic cities in the world with new galleries opening on a monthly basis and exciting fashion scene.