The global pandemic forced creative directors to find innovative ways to present their collections. We can count on Gucci’s artistic director and genius Alessandro Michele to come up with the strongest response.
Tonight, Gucci launched its upcoming collection, titled OUVERTURE of Something that Never Ended in a seven episode mini-series screened during GucciFest, a digital film festival running from until 22nd.
Shot in Rome and co-directed by filmmaker Gus Van Sant, the film series stars the actress, artist and performer Silvia Calderoni in a surreal daily routine across The Eternal City, surrounded by guest appearances of international talents and Friends of the House, including: Paul B. Preciado, Achille Bonito Oliva, Jeremy O’Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz, Florence Welch and more.
The festival will be broadcast in its entirety on YouTube Fashion, Gucci YouTube and embedded on the dedicated site Guccifest.com
“It takes a great care to build a new order and to make uncommon ties germinate. A slow and silent embrace is needed. An embrace we cannot physically give each other today, but which, from the bottom of its absence, reminds us we can’t make it on our own.” Michele said.
Together with the OUVERTURE of Something that Never Ended series, the GucciFest will also be screening fashion films celebrating the works of fifteen independent young designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton. Proudly supported by the House, these talented emerging designers were selected by Creative Director Alessandro Michele to showcase their collections through the platforms of the GucciFest.
The Italian House continues to push the boundaries of creativity thanks to these fantastic filmed collaborations distilling the brand’s DNA and Michele’s talent.