Burberry collaborates with Anne Imhof

‘The circle is hugely symbolic – regrowth, renewal, the circle of life. The collection is called In Bloom because I was thinking about regeneration, about dynamic youth, about nature constantly recreating itself, always growing and evolving, always alive. Water is a symbol of that also – of newness, freshness and cleansing. And through water, life grows – water is what allows nature to bloom. Everything is circular.

The collection is focused and refined – one vision, one story. This is the essence of both Burberry’s identity and my own creativity. Reaffirming the codes of Burberry – my codes of Burberry, our DNA.’ Riccardo Tisci, Burberry Chief Creative Officer said about his recent presentation, conceived with contemporary artist Anne Imhof.

In 2017, Anne Imhof represented Germany at the 57th Venice Biennale transforming the pavilion with her performance piece, ‘Faust’, for which she was awarded the Golden Lion for Best National Participation – an award given to only one of the 85 exhibitions mounted in pavilions in the Giardini della Biennale and across Venice.

Together, the duo have conceived a fashion show as a performance: staged for a digital audience, the show experience is designed as an installation exploring the freedom of expression – transforming fiction into fact as the real becomes unreal. Like waves crashing, uncontrolled against the shore, the performance features an ebb and flow of bodies, models and performers as one – a swelling and falling tide of figures moving through the space – a raw urban environment, created within the ever-blooming landscape of the British outdoors. It celebrates a symbiosis of wild, untamed nature and human structure – here, united.