Peter Blake, a National Treasure, has designed a Limited Edition Bag in his signature pop art style for Books Are My Bag – the annual campaign celebrating bookshops in the UK & Ireland – available in bookshops up and down the country from Bookshop Day (Saturday 6 October). Now in its sixth year, the Books Are My Bag campaign highlights and celebrates the vital role of high street and campus bookshops. Over the last five years, more than a million people have worn a Books Are My Bag canvas bag in support of the campaign.
The English pop artist, best known for co-creating the sleeve design for the Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band , was a close friend of Robert Fraser. He is considered to be a prominent figure in the pop art movement. Central to his paintings are his interest in images from popular culture which have infused his collages. In 2002 he was knighted at Buckingham Palace for his services to art.
Peter Blake joins a number of high profile artists and designers who have designed the Books Are My Bag campaign’s annual Limited Edition Bag, including Grayson Perry, Tracey Emin and Orla Kiely.
Books Are My Bag was created in April 2013. Since then, it has recruited many high profile UK and Irish and international authors, broadcasters, models, sports stars, actors, politicians, chefs, journalists and comedians – all willing to lend their image to the campaign, to be photographed with the iconic Books Are My Bag bag which has been designed as the centrepiece for the movement.
The Books Are My Bag bag carries a simple and powerful message allowing readers to display their love and support for local bookshops while encouraging others to do so. Since the campaign launched over a million people have worn a Books Are My Bag canvas bag in support of the campaign. In 2017, Bookshop Day saw over 2000 bookshops around the country holding special events, creating bespoke window displays and more.