Unexpected Florence by Ferragamo

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Unexpected Florence, is the new series of videos directed by Italian film maker Marescotti Ruspoli and interpreted by Maria Vera Ratti. The Ferragamo’s AW 2018 Creations collection, reissues of some of the house’s most iconic pieces, is staged in six unusual Florentine locations. Florence is the city Salvatore Ferragamo fell in love with, and in which he founded his company in 1927.

The Galleria Romanelli in Borgo San Frediano, Aquaflor, a charming fragrance workshop in Borgo Santa Croce, the Villa Bardini, the majestic gardens of Villa Corsini al Prato, Teatro della Pergola and Numeroventi Design Residency all take centre stage to present the collection made famous by the likes of Marilyn Monroe and Indira Devi.

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