Gucci’s sepia sci-fi Hollywood film inspired campaign rules

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Gucci’s artistic director Alessandro Michele and videographer Glen Luchford ‘kill it’ again with the recent Winter Instagram campaign inspired by vintage 1960s and 70s Hollywood sepia-texture sci-fi / horror movies. Star Trek, Forbidden Planet, Creature from the black lagoon and Godzilla and more classical movies provided inspiration for the scenery and staging of the new collection. It’s a tremendous success which takes the brand to yet another level.

 

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Gucci

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