Since June 2016, Gucci fully supports Chatsworth House’s cultural activities. The Gucci Cruise 2017 campaign was part of a three-year partnership between the fashion brand and the magnificent home of the Duke and Duchess of Devonshire. Shot by photographer Glen Luchford, the ad campaign featured acclaimed British actress Vanessa Redgrave alongside a group of young rock’n’roll models in the gardens and interior of the property.
The next event is the announcement of an exhibition titled House Style: Five Centuries of Fashion at Chatsworth, curated by Hamish Bowles, US Vogue’s international editor-at-large. The exhibition will display garments worn by key cultural and political figures who have spent time at Chatsworth including Bess de Hardwick, Georgiana Cavendish, the Duchess of Devonshire, Adele Astaire (sister and dance partner of Fred Astaire) and Stella Tennant. Highlights include archival materials, artworks and jewellery, alongside couture pieces by Helmut Lang, Dior (strangely enough), Maison Margiela and obviously Gucci.
“Chatsworth is unlike anywhere else in the world. A place full of charm, history and rituals. It is a piece of England, of Europe and the contemporary world, all at the same time. You can see history everywhere, yet everything is alive. This exhibition proves how much historical objects are an incredible source of inspiration for creating the present.” Gucci Creative Director Alessandro Michele said.
House Style: Five Centuries of Fashion at Chatsworth, will open on 25 March and run until October 22 2017.
Image: Coronation gown, courtesy of Gucci