Fendi celebrates its 90th anniversary and stages the most spectacular show ever in Rome
Italian National Treasure / luxury fashion house FENDI celebrated 90 years by staging what is probably the most spectacular fashion show ever yesterday. Under the supervision of Silvia Fendi and Karl Lagerfeld, the brand presented the “Legends and Fairytales” collection at the iconic Trevi Fountain in Rome, a never-seen-before catwalk with models literally walking on water.
“A Fashion Show in Rome at the Trevi Fountain is the best way to celebrate Fendi’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship. The Trevi Fountain is a unique place and its represents Fendi’s preservation of values, tradition and historic patronage while looking towards the future,” states Pietro Beccari, Fendi Chairman and CEO.
Fendi funded a nearly $3 million renovation of the Trevi Fountain. The restoration project was announced in 2013 and was completed ahead of schedule in 2015.