Metallica for Brioni


Brioni introduces the first advertising campaign under the creative direction of Justin O’Shea and photographed by Zackery Michael.

Captured in San Francisco, the visual feature Kirk Hammett, James Hetfield, Robert Trujillo, and Lars Ulrich from Metallica.

Further reflecting the creative vision of Justin O’Shea, the campaign marks the debut of the new Brioni logo, reinterpretation of the company’s historical branding publicised between 1955 to 1986.