And it doesn’t feature clothes! Sober black and white portraits of individuals, crossed out with the words “Saint Laurent” this is Anthony Vaccarello’s first ad campaign for the brand.
For this project, fifteen new talents were photographed in Paris by American artist Collier Schorr. The brand is puzzling given the models are all bare naked on the visuals and no explanation or message is given except for “Saint Laurent”. It’s innovative and remarkle. Saint Laurent recently deleted all of Hedi Slimane’s posts on Instagram and proposes a fresh eye on advertising. The transition is definitely on the way and I like it so far!