The Cannes Film Festival is on this week, and so far Ken Loach’s new movie, I Daniel Blake, seems to be a hit. This year’s official poster features Jean-Luc Godard’s Contempt (Le Mépris), staging the fantastic Casa Malaparte. The image shows Michel Piccoli going up the stairs and referencing the symbol of the festival: the Palais famous steps.
In a statement, the festival PR said, “It’s all there. The steps, the sea, the horizon: a man’s ascent towards his dream, in a warm Mediterranean light that turns to gold. As an image it is reminiscent of a timeless quote used at the beginning of Contempt: ‘Cinema replaces our gaze with a world in harmony with our desires.”
Designed by Hervé Chigioni and graphic designer Gilles Frappier, the poster highlights the main objectives of the visual identity of the festival: “founding commitment: to pay tribute to the history of film, and to welcome new ways of creating and seeing. The steps represent a kind of ascension towards the infinite horizon of a cinema screen.”
The Contempt poster follows the previous imagery including Ingrid Bergman, Marcello Mastroianni in Federico Fellini’s 8 1/2, Marilyn Monroe, Joanne Woodward, and Paul Newman among others.
Cannes runs from May 11-22 with George Miller presiding over the jury composed of Arnaud Desplechin, Kirsten Dunst, Valeria Golino, Mads Mikkelsen, László Nemes, Vanessa Paradis, Katayoun Shahabi and Donald Sutherland.