Last night, Paris Fashion Week Men’s opened in spectacular fashion as Louis Vuitton unveiled its Fall–Winter 2026 menswear collection at the Fondation Louis Vuitton, celebrating 130 years of the brand’s iconic monogram. Under the creative direction of Pharrell Williams, the show was a striking blend of theatre, architecture, and sartorial storytelling, setting the tone for the season with a vision that felt both intimate and expansive.

At the centre of the presentation stood “DROPHAUS”, a glass‑walled, contemporary house conceived in collaboration with Japanese design and architecture studio Not A Hotel. Serving simultaneously as runway focal point and conceptual anchor, the structure married modernist aesthetics with a vision of “timeless future living,” blurring the boundaries between fashion, architecture, and lifestyle.

Models paced both around and through the transparent home, their movements creating a dialogue between the garments and the spaces humans inhabit. Inside, pieces from Pharrell’s bespoke furniture collection, “HOMEWORK,” imbued the scene with tactility and imperfection, reinforcing a human‑centred, lived‑in ethos.

The menswear collection itself showcased Pharrell’s expansive approach to Louis Vuitton. Silhouettes leaned into relaxed tailoring, utilitarian outerwear, and the ease of 1970s style, rendered in rich autumnal textures and nuanced materials. Heritage references were thoughtfully balanced with contemporary functionality, reinforcing a sensibility at once rooted in the maison’s history and forward‑looking in its design.

The theatricality of the presentation extended beyond the runway. A live gospel choir and orchestra underscored the show’s rhythmic energy, while a star‑studded audience, including Callum Turner, Tahar Rahim, Gabriel Leone, SZA, Skepta, Joe Keery, Stephen Graham, John Legend, Usher, Henry Taylor, and Daniel Brühl, watched the collection unfold in real time. The combination of architecture, music, and fashion created a multisensory experience, transforming the Fondation into a living, breathing set in which fashion, people, and space coexisted.

With DROPHAUS, Pharrell Williams demonstrates Louis Vuitton’s ongoing commitment to storytelling that transcends conventional runway boundaries. The show reframed menswear as part of a broader cultural narrative, highlighting ideas of home, sustainability, and future‑oriented design, while confirming the maison’s role at the intersection of all disciplines.

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