Bottega Veneta today unveiled its Summer 2026 campaign, photographed in Venice by Juergen Teller. Returning to the house’s origins in the Veneto, the campaign also signals a new creative era under Louise Trotter.

Teller’s unmistakably raw and unvarnished lens meets the city’s storied elegance across a sequence of Venetian settings, from the Giardini Napoleonici and the Lido to Palazzo Rocca Contarini Corfù, Palazzo Contarini Polignac and the Conservatorio di Musica Benedetto Marcello. The Angolo Fiorito flower shop, standing outside Palazzo Franchetti near the Accademia Bridge, adds a note of everyday poetry.

Spanning public and private spaces, interiors and exteriors, and unfolding from daylight to nightfall, the campaign reflects the dualities within Trotter’s debut collection: the rigour of daywear tailoring set against moments of exuberance, rich texture and ornamental detail.

Subtle references to cultural figures long associated with Venice, notably Peggy Guggenheim and Truman Capote, weave through the narrative, while the collection enters into a broader dialogue with the city’s dense artistic landscape. Sculptures in the Giardini, faded tapestries on palazzo walls, carved stone lintels and the sound of an organ at the Conservatorio together form a textured backdrop to a campaign steeped in memory, materiality and place.

Palazzo Bottega Veneta is the fashion house’s cultural residence in Venice, conceived not as a store but as an intimate space for dialogue, craft and encounter. Housed in the 15th-century Palazzo Soranzo Van Axel in Cannaregio, the building anchors the brand firmly within the city’s historical and artisanal fabric. Accessible by appointment only, the palazzo offers a discreet setting for private viewings, made-to-order services and bespoke experiences for the house’s closest clients. Its interiors carefully balance contemporary design with the patina of the original architecture, allowing history and modernity to coexist. Beyond fashion, the palazzo functions as a salon of ideas, hosting conversations, cultural gatherings and artistic collaborations aligned with Venice’s wider creative life.

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