At 107 New Bond Street, in London, where Georgian façades hold centuries of history, Maison Diptyque London recently opened not merely as a boutique, but a multisensory location. It’s stunning! Lord Byron, Jimi Hendrix and Sir Joshua Reynolds once roamed these same streets as neighbours. Today, Mayfair continues that legacy, home to a vibrant community of antique dealers, major auction houses, and leading contemporary art galleries.

The house of Diptyque, founded in 1961 by three visionaries, British painter Desmond Knox-Leet, French interior designer Christiane Montadre-Gautrot, and French theatre director Yves Coueslant, returns to its roots with a new chapter that reimagines the space as both an experiential and artistic space. This London address follows the Paris counterpart, with both cities standing as the exclusive homes to this extraordinary brand.

Spread across three floors and over 400 square metres, Maisons Diptyque is conceived as an experiential hub. It celebrates craftsmanship, design, and art. The London Maison, the largest ever created by Diptyque, unfolds as an ode to artistic curiosity, echoing the original spirit of 34 boulevard Saint-Germain.

Vistors are invited to wander through interconnected rooms that reveal different moods and worlds. The entrance hall is lined with the brand’s iconic candles and fragrances. Vistors are invited to wander through interconnected rooms that reveal different moods and worlds. The entrance hall is lined with the brand’s iconic candles and fragrances.

The sweeping plaster staircase creates a striking contrast with the boutique’s Art Deco-inspired architecture, immediately drawing the eye. It curves elegantly around the ground floor, framed by a railing decorated with lush plant motifs by Atelier de Forge Robert & Robert.

The Home Fragrance Salon, with its delicate Victorian cornices and soft Art Deco light, becomes an olfactory herbarium where forty-nine candles evoke an entire landscape of woods, resins, and spices. The Fragrance Library, by contrast, gleams with mirrored light, a space of reflection and refraction where Diptyque’s eaux de parfum are arranged as a cabinet of dreams. Their labels, illustrated with the Maison’s characteristic ovals and landscapes, are small windows into imaginary worlds, just turn around the bottles to reveal the drawn landscape.

What distinguishes Maison Diptyque London is its dialogue with craftsmanship, a constant conversation between the house’s French roots and its adopted British home. Every surface speaks of collaboration: sculptor Steven John Clark’s contemporary stone tables harmonise with 18th-century masonry; the ceiling by London artist Claire Coles is alive with beautiful hand-painted embroidery and gilded leaves, recalling the vegetal utopias of William Morris, a declared inspiration for Diptyque’s founders. Small framed artworks are on display through the space, honouring nature and landscapes.

Upstairs, the Parisian embroidery atelier Ekceli contributes a large embroidered panel celebrating nature’s abundance, while the legendary ceramics workshop Jean Roger adds glazed foliage that crawls organically across walls and chandeliers, turning each room into a living garden.

London-based mosaicist Pierre Mesguich, meanwhile, reimagines the bathroom as a “Bathing Salon”, celadon greens and Versailles-inspired trellises, crowned with a travertine basin and stained-glass triptych handmade by Studio Vitrail Bianconi meet, for clients’ ease. Each material, whether stone, glass, porcelain, copper, is celebrated. It’s simply beautiful.

Yet Maison Diptyque does not rest on aestheticism alone. Its Ephemeral Space, curated by Sarah Andelman, the visionary behind Colette, transforms the boutique into a cultural laboratory.

Throughout the year, the space hosts a rotating series of events and collaborations: the Parisian Café Verlet reborn as Café Diptyque; a dialogue with Villa Noailles in Hyères celebrating French contemporary design; the monumental geometries of sculptor Cyril Lancelin; and, later in the year, the playful felt sculptures of British artist Lucy Sparrow in a Christmas market tinged with pop-art fantasy.

Beyond the exhibitions, the Heritage Gallery on the ground floor anchors the brand’s history. In these museum-like vitrines, early bottles, personal sketches, and archival objects remind visitors of Diptyque’s artisanal beginnings. The Heritage Gallery is a space dedicated to Diptyque’s story, displaying objects that trace the Maison’s past and preserve its spirit. Designed by Agence Nathalie Crinière, it brings together early bottles, candles, personal items, and original drawings by the founders.

Interwoven throughout are invitations that deepen the Maison’s philosophy: a Second-Life Service Area dedicated to refilling and recycling perfume bottles and candles; the Private Salon where guests can customise stoneware candles from the Porcelaine du Lot Virebent workshop, choosing from 25 finishes and eight scents; the Fragrance Consultation Room, a space of olfactory storytelling where scent becomes autobiography. On select evenings, the Maison transforms entirely: “By the Light of Diptyque,” its quarterly nocturnal celebration, floods the rooms with hundreds of flickering candles, turning Bond Street into a beacon of amber light and shadow.

For gifting, the London Maison also introduces exclusive creations, Murano-inspired glass diffusers by Stories of Italy, illustrated accessories by Matt Blease that translate British humour into object form, and the Maison Diptyque London Candle, a floral homage to Mrs Merwyn’s 1960s potpourri, its golden-inked case depicting the very Georgian façade in which it burns. Each object tells a story; each scent becomes a portrait.

Maisons Diptyque proposes a new model of cultural luxury. Wandering through its salons feels like moving through a gallery of scent and beautiful objects. In an era obsessed with the digital and the disposable, Diptyque’s Maison stands as a place where beauty and noble materials live.

Maison Diptyque London has its own signature candle, created to reflect the boutique’s atmosphere and history which makes the perfect gift. The floral scent is inspired by Mrs Merwyn’s beloved potpourri, first sold in the 1960s at Diptyque’s original Paris shop on boulevard Saint-Germain. An English friend of the founders who lived in the South of France, Mrs Merwyn blended dried rose petals and spices in a recipe passed down through her family, naming it Le Redouté after the 19th-century flower painter Pierre-Joseph Redouté. The candle’s design, drawn in Indian ink and highlighted with gold, depicts a Georgian London façade with its delicate windows and stone details.

Available only at 107 New Bond Street, this exclusive candle captures the spirit of Maison Diptyque London, a way to bring its poetry and scent home!

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