Anne Imhof has built an extraordinary career on staging performances that blur the boundaries of music, choreography, and film, a practice that won her the Golden Lion at the 2017 Venice Biennale and has since made her one of the defining artists of her generation. Earlier this year, she unveiled Doom: House of Hope at New York’s Park Avenue Armory, a sprawling project centered on two warring “houses” locked in rivalry.
That world extends into fashion with previous collaborations with Saint Laurent and Balenciaga. For her first brand collaboration, Imhof has teamed up with Nike to reinterpret its early-2000s Total 90 line. Working with Zak Group, the London design studio behind much of her graphic identity, she transformed her Doom factions into rival jerseys: a black-and-blue short sleeve for the Tigers, and a red long sleeve with a wolf’s head for the Wolves. Each bears the Doom crest on the chest and “Imhof 25” on the back, positioning the artist as a player in her own game.
The campaign features Berlin musicians Lia Lia and ATK44, who staged a live battle at the launch during Berlin Art Week. The jerseys will be available from 16 September at Voo Berlin and Dover Street Market in London. Collectors items.
Image: Anne Imhof, DOOM, 2025. Photo: Nadine Fraczkowski / Courtesy of the artist, Galerie Buchholz, Sprüth Magers, and Park Avenue Armory