In 1854, Louis Vuitton introduced its very first flat-topped trunks, crafted for a discerning kind of traveller, one who valued elegance as much as practicality. These pioneering designs often featured cushioned compartments, perfectly suited to protect precious fragrances and cherished objets d’art on long trip. What was the continuation of this philosophy?

By the 1920s, Vuitton trunks had become icons of modern travel. As more women began to journey independently, the Maison expanded its offering with bespoke vanity cases, ingeniously designed with compartments for powder compacts, makeup brushes, and other beauty essentials. Alongside them came tortoiseshell brushes, ivory mirrors, and delicate glass perfume flaçons, though one thing remained absent: Louis Vuitton’s own makeup.

This week, the prestigious House unveiled La Beauté, its first makeup collection, created in collaboration with the legendary Dame Pat McGrath. A new chapter, rooted in heritage yet made for the present. The LV empire continues to expand with these beautiful products, stunningly shot and staged in the inaugural ad campaign.

“With every single shade uniquely crafted and selected by Pat McGrath to be all-at-once universally flattering but brilliantly visionary, the full color offering is a testament to her exceptional expertise in makeup and boundless creativity,” the brand mentioned.

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