For his first resort collaboration of this kind, Jacquemus has transformed Monte-Carlo Beach’s legendary Olympic pool area with his trademark blend of sun-drenched minimalism and Riviera charm.

The designer, celebrated for his sculptural silhouettes and Provençal spirit, has introduced custom striped loungers, elegant parasols, and exclusive Jacquemus towels. Guests can also savour ice cream from a dedicated Jacquemus stand and explore a curated boutique on-site. The result is a fully immersive encounter with his world, where effortless style is translated into an experience that feels at once playful and sophisticated. It’s sunny and very chic!

This creative takeover mirrors the broader renewal underway at Monte-Carlo Beach. Since René Blino assumed the role of director in 2024, the hotel and beach club have been reimagining the Riviera lifestyle, balancing golden-age glamour with contemporary design, sustainable dining, and cultural partnerships. This season marks the opening chapter of a multi-year transformation set to unfold through 2027. This is the latest in a new wave of fashion designers taking over beach venues.

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Images: Courtesy of Monte Carlo Beach Club x Jacquemus.