For Milan Design Week 2025, the amazing maison Fornasetti unveils House of Imagination, a narrative rooted in the brand’s poetic vision of the domestic space. This singular perspective informs the newly redesigned Fornasetti store on Corso Venezia, Milan, where the interior evokes the intimate and surreal charm of the Fornasetti family’s historic home, transforming the boutique into a dreamlike residence with remarkable new details.

Visitors are invited to wander through a series of curated rooms showcasing Fornasetti’s latest creations, including the Soli e Lune collection of furniture, accessories, and scented candles, alongside the iconic 1919 armchair and the Isidoro trunk-bar, crafted in collaboration with Poltrona Frau.

Poltrona Frau and Fornasetti also continue their collaboration Salone del Mobile, presenting two unique re-editions: the iconic 1919 armchair and the Isidoro trunk-barupholstered in Pelle Frau® ColorSphere® ImpactLess, printed with the evocative Ultime Notizie (Latest News) pattern from the Fornasetti archive. Both these re-editions were part of the harmonious 2025 Five Seasons collection and will also be included in the Poltrona Frau catalogue.

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