More and more fashion houses venture into exhibitions. Gucci brilliantly does it, and the legendary Italian brand features Gucci Bamboo: Decoding an Icon, a new exhibition celebrating the legacy of the Gucci Bamboo 1947 bag. Curated and designed by 2050+, the exhibition opens in Shanghai. Drawing from the House’s archives, it explores the bag’s evolution and enduring influence while reimagining its significance for the present day. It’s on view from 28th March until 6th April.

Bamboo has long held cultural significance in China, representing humility, nobility, and perseverance—values deeply rooted in art, literature, and philosophy. Held at Sunke Villa in Shanghai, the exhibition pays homage to this rich tradition while highlighting bamboo’s transformation into a medium of artistic and design expression.

Originally introduced in 1947, the Gucci Bamboo bag has remained a signature piece, seamlessly blending heritage with modern reinvention. The exhibition takes visitors on a journey through its history, showcasing the craftsmanship behind its creation and the artistic narratives that have shaped its timeless appeal. Grounded in a dialogue between nature and human innovation, Gucci Bamboo: Decoding an Icon honors bamboo as a symbol of strength, resilience, and elegance.

Through immersive installations, historical perspectives, and artistic collaborations, visitors are invited on a multidisciplinary exploration of bamboo’s role in culture, from its symbolism in art and botany to the expert craftsmanship that elevates it into a coveted design element.