Bad Bunny has been unveiled as the face of Calvin Klein Underwear’s new spring campaign, captured by the legendary Mario Sorrenti.

He joins an esteemed lineup of past CK icons, including Jeremy Allen White, Justin Bieber, Jeremy Pope, and, of course, Mark Wahlberg.

In a year where the artist has embraced a more stripped-down approach to his music, he feels like a natural choice for a brand synonymous with effortless minimalism.

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