Miuccia Prada is a designer, a cultural icon and an art collector. It therefore made sense for Miu Miu to engage with Art Basel Paris this week, to continue fostering strong relationships with art and culture. The Prada Foundation in Venice also features a robust programme of exhibitions and performances, particularly notable during the opening of La Biennale.

Miu Miu has consistently been a brand that transcends apparel, incorporating the nuanced and multifaceted narratives of women into their runway presentations and other activities. The Italian fashion brand that’s doing so well at the moment, has been showcasing its highly regarded Women’s Tales since 2011, giving female artists a stage on which to express their perspectives on the world and on the meaning of being a woman.

This week, the house has now opened its classic Tales & Tellers show as part of its collaboration with Art Basel Paris, the fair that returned to the renovated Grand Palais this year following the Olympics. This programme highlights women’s voices, stories, and performative events while going deeper into its investigation of female narratives.

Every film the brand has commissioned since SS22 is represented by a live character inside the Palais d’Iéna. The concept was conceived by the interdisciplinary artist Goshka Macuga, who previously collaborated with Miu Miu to design the newspapers guests could keep after the SS25 show, and brought together by the art curator Elvira Dyangani. Along with a series of discussions, Tales & Tellers also feature screenings of all the short films and videos.

Goshka Macuga is an artist who works in a variety of media, such as photography, video, installation, and sculpture. Her work bridges various fields and methodologies. Her research frequently focuses on institutional histories that offer unorthodox associative interpretations of their political and social backgrounds. The reinterpretation of stories is supported by the artist’s ‘assemblage’ of pre-existing materials, collectibles, and archival records.

Talking about the way to approach the Art Basel Paris show as a visitor, Macuga said: “Audiences shouldn’t expect a normal show. Instead, they will step into a vibrant and dynamic environment where art, design, performance and cinematic storytelling converge.” The spectacle of colours, postures and expressions left some guests speechless on opening night.

It’s one of the first time the Palais d’Iéna is invested with a vibrant palette, celebrating the freedom of women, in style. Only Miu Miu could achieve this. A perfect way to start the art week of Paris!

–

Images: courtesy of Miu Miu