With Brexit in the UK, and dark political time looming in France, investments are moving to the Spanish capital, which is fast becoming one of the major European centres for tourism and cultural activities.

Quality of life is important for young workers and Europe’s sunniest capital is undoubtedly Madrid. The city is infused with a lively atmosphere provided by a constant blue sky and sunlight. That’s partly why the city is so vibrant, and it translates into an amazing nightlife, beautiful terraces, and cafés. There are classic, century-run family tapas bars and taverns in every part of the city where friends get together for a drink.

Madrid is also a very tolerant and LGBTQI+-friendly city, with one of the best Pride Festivals in the world. Culturally, Pedro Almodóvar helped make the city famous with La Movida and films like Todo Sobre Mi Madre featuring the radiant Penelope Cruz, and becoming an instant classic. The most famous Spanish filmmaker is currently filming with Julianne Moore and Tilda Swinton in his beloved city.

With so much buzz, new amazing hotels are also flourishing. At the top of the list is the spectacular Avani Alonso Martínez. Strategically located around one minute from the eponymous tube station, the hotel is nestled in Madrid’s chicest area. Calle de Serrano, with its sumptuous boutiques such as Casa LOEWE and Bottega Veneta for instance. Situated in the classic neighborhood of Madrid, Chamberí, but still one of the most pleasant areas of the city, the hotel is conveniently adjacent to the best restaurants. Within minutes, visitors can discover the Salamanca district, Fuencarral Street, and the architectural treasures of Plaza de Alonso Martínez. For art lovers, the Thyssen, Reina Sofía, and Prado museums are a short walk away from the hotel, along with the well-known Paseo del Prado.

“Avani Alonso Martínez Madrid landed in the Spanish capital less than a year ago. It is a hotel that merges contemporaneity with tradition, where the art and culture of Madrid come alive in every corner. Avani Alonso Martínez pays tribute to the city. It invites guests to enjoy Madrid like a true local, to discover the secrets hidden, to get to know arts and traditions.” General Manager Maria Garcia Valdehita explains to Art is Alive.

The building is an architectural jewel that dates from 1919, with its century-old façade and wrought iron balconies heritage features. It takes its name from the historic Alonso Martínez Square that is just a few steps from the property. The Madrilenean history and architecture of the building are intertwined with the contemporary and fresh style of the Avani Hotels brand with locations around the world including Malaysia, Mexico, and Mozambique among many other dreamy places. “The Avani portfolio is growing all the time. We believe we’ll make a lot of friends by delivering a seamless stay, from warm welcome to fond farewell. All delivered with a genuine smile and a cheeky wink.”

The renovation and interior design project of the sumptuous Avani Alonso Martínez was carried out by the team of architects and interior designers from Minor Hotels Europe and a lot of attention has been placed on details and comfort. The resulting spaces are truly stunning!

Avani Alonso Martínez Madrid combines historical elegance with a fresh and contemporary design. The walls of the lobby display messages in local slang; modern signs such as “Madrid, Madrid, Madrid!” set the scene for guests inviting them to party. “Avani Alonso Martínez is a love letter to Madrid, where every detail captures the unique essence of the capital. The design and its decorative elements, fully inspired by the capital, merge with the atmosphere of the city and incite guests to immerse themselves in its spirit. Undoubtedly, this is a style that stands out for a modern interior design that reflects the authenticity of its culture and local history. Upon entering, an imposing sculpture of a yellow cat, an iconic symbol of the people of Madrid and representing the connections with life, marks the perfect start to the Avani experience.” Maria Garcia Valdehita continues.

The 111 very elegant and practical rooms have bright and pastel colours, a mix of subtle grey, brown leather and green. Vibrant murals add artistic touches while the clear bathrooms boast a very modern feel. A wide choice of rooms is available from Single to Deluxe, Superior, with Views, Triple and Junior. Avani Alonso Martínez will suit every family. The rooms feature an elegant décor that blends contemporary elements with significant details linked to the urban landscape. The bedding for instance have the typical hounds tooth print, references to the garments worn by the traditional Chulapos of Madrid. Headboards are embellished with elaborate cat designs and vintage-style paintings depict local festivals, such as San Isidro. The lampshades are printed with antique maps of the city centre, immersing guests in the rich complexity of Madrid’s history. The décor is charming, stylish and refined.

Every room includes a TV and free Wi-Fi for internet access, plush mattresses, and an assortment of pillows for relaxation. Breakfast is a very delightful moment, with a buffet-style selection of both savoury and sweet options, including classic churros with hot chocolate! Delicioso!

Who is the audience of Avani Alonso Martínez? “Millennial travelers whose priorities are service, style and value. Avani Alonso Martinez Madrid is here for those who travel for work or leisure.” Maria Garcia Valdehita says.

From reception to breakfast, staff take perfect care of customers and are here for every request. Luxury is also synonymous with service at Avani Alonso Martínez. National celebrities have chosen Avani Alonso Martínez Madrid to stay and it’s not a surprise given the super high-end standards. Go to one of the many tapas bars and restaurants in the area for lunch or dinner. Freshness and taste are the hallmarks of Avani’s famous deli.

All day long, take advantage of free freshly brewed coffee while working out in the small gym or relaxing in our lounge area with a newspaper. There are three small function rooms for meetings. There’s also an on-site deli, water stations throughout. These additional services make a big difference.

“The biggest challenge is to exceed our guests’ expectations. Avani Alonso Martínez Madrid guarantees the high-quality standards of the Avani brand and, in addition, we make sure that the guests end their stay thinking that it has been even better than they expected.” Maria Garcia Valdehita added.

The gym is fantastic with cardio machines and weights, as well as Bluetooth speakers to jam to your personal soundtrack. It’s perfect to stay in shape. There’s also a swimming pool just five minutes away from the hotel. Guests can also rent a bike and cycle to Retiro Park, the city’s favourite green spot. For professional meeting and conference, rooms can cater for up to 50 guests.

What are the best suggestions in the area? “Avani Alonso Martínez Madrid offers a wide range of activities to discover local culture. Guests can discover the best urban art and the most Instagrammable corners of Madrid on a private Secret Gems Segway City Tour. The Hidden Art Gallery Tour is perfect to get to know new artists, and to immerse themselves in the local food, the Taste of Sapin Tapas Experience is the ideal way to learn how to cook typical Spanish food and enjoy it afterwards. Furthermore, Avani is near the Museum triangle: Prado, Reina Sofía and Thyssen-Bornemisza museums.” Maria Garcia Valdehita says.

Spain’s capital is experiencing yet another transformation now, and becoming an international hub for business, tech and cultural initiatives. The city hosts some of the most prestigious and coolest museums and is known for being a welcoming city that attracts people from all walks of life. It is always upbeat.

With its impeccable design, great food options, amazing staff Avani Alonso Martínez Madrid encapsulates the best the city has to offer. It’s accessible, luxurious and truly unique. The best spot to explore the Spanish vibe with great dining options, nightlife, and shopping nearby.

–