The most visited modern and contemporary art gallery in the world, Tate Modern in London, hosted the launch of Gucci’s Cruise 2025 collection. In the Tanks of Tate Modern, where the Maison began its three-year collaboration with the museum, architecture, art, and fashion converged to showcase the new amazing collection by Sabato de Sarno. VIPs were in attendance with Dua Lipa, Kate Moss, Andrew Scott and more on the front row.

Fashion and architecture collided once more in a unique catwalk setting, one week after Chanel’s Cruise presentation in Le Corbusier’s Cité Radieuse in Marseille. This indicates a growing interest in repurposed industrial buildings instilling modernity and edge to the fashion direction. The former Bankside Power Station was converted into the Tate Modern as a result of a project by Herzog & de Meuron in 2000 and an additional extension that included the oil storage tanks in 2016.

The runway design emphasised the contrasts between the brutalist structures and the “wild” foliage that bordered the models’ route. The runway, which featured models dressed in giant jackets, ballerina flats, trousers, and embroidered fringes, began in the monumental and impressive spiral concrete staircase all filmed by interesting moving robots. Gucci is the future.

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Images: Getty and Reuters.