Unquestionably, CHANEL is renowned for selecting outstanding settings for the house’s cruise collections.

For its May presentation, the brand chose to settle in Marseille, in the South of France, to launch the 2024–2025 cruise collection, following stops at Baux-de-Provence, Monte-Carlo, and Los Angeles in the past. The framework is to highlight the energy and vitality of one of the most dynamic cities on the Mediterranean coast. Marseille is definitely in vogue with cultural changes implemented in recent years, with celebrities and artists setting up studios and new ventures in this interesting city.

The iconic fashion house will host its annual show on 2nd of May in the heart of the Phocaean metropolis. Cruise collections are a real fashion journey that provide brands a chance to showcase their expertise while learning about the history of famous locations. CHANEL specifically selected Los Angeles last year to showcase the 2023–2024 cruise collection, which was heavily influenced by Californian fashion and the atmosphere of Venice Beach.

The cruise collections, which were initially introduced by CHANEL creator Gabrielle Chanel in the late 1910s when she regularly travelled to Biarritz, are highly regarded shows.

First presentation in 2024 though, CHANEL will present its spring-summer 2024 Haute Couture collection to us on January 23, 2024, as we wait for this momentum planned out of Marseille.

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