The House presents its Gucci Ancora campaign, which pushes the boundaries of fashion with a story that honours individuality, beauty, and classic charm. The campaign showcasing Sabato De Sarno’s debut Spring Summer 2024 collection was imagined by the Creative Director and pays homage to fashion photography as seen through the iconic lens of David Sims, who was Sabato De Sarno’s first employer when he first came to work in the fashion industry. A tale of genuine people, strong women, and a wardrobe of basic items designed for casual elegance.

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