The story of Prada is the story of the powerful woman behind the brand, Miuccia. Published by Thames & Hudson, Prada Catwalk: The Complete Collection traces the history of the house, its preoccupation with innovations, and Miuccia’s personal life and career.
Featuring glossy visuals of every collection up to today, this is the most spectacular book on the Italian iconic brand.
The wonderful opening essay titled Fashion Feminism, Feminity, by fashion writer Susannah Frankel discusses the brand’s interest in architecture and art through Milan’s Fondazione Prada. It concludes with the New York Times: “What we should fear is inertia, and we should combat it with the tools Miuccia Prada herself wields: discipline, rigor, gravity, style.”
Founded as a luxury leather goods house in 1913 in Milan, Prada entered couture, design and fashion when Miuccia Prada took the helm of the family company in 1979 and completely transformed it to become a fashion giant. After initially focusing exclusively on accessories, she presented the house’s first fashion collection in 1988. She would soon convert Prada into one of the world’s most influential luxury brands in the world, with a deeply personal, sophisticated and subtly subversive approach.
The pale blue cover of the book makes it an elegant item. Prada Catwalk opens with a concise history of the house, followed by a brief biographical profile of Miuccia Prada, before chronologically tracing the collections themselves.
“She is more than intelligent enough to know that some collections may be more succesful than others and is usually the first to admit as much. Nevertheless, as a whole, her contribution to contemporary fashion is unrivalled. She is one of the defining designers of our time.”
Each collection in this fantastic book is introduced by a short text unveiling its influences and highlights, and illustrated with beautiful visuals that showcase hundreds of spectacular clothes, details, accessories, beauty looks and set designs – and, of course, the top fashion models who wore them on the runway up to today’s triangular reinvention of the logo. Arranged chronologically, the book makes it so easy for readers to appreciate.
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