To celebrate 110 years of its mythical L’Heure Bleue fragrance, Guerlain has collaborated with Yves Klein Archives to unveil a limited edition of 30 unique pieces worldwide.

The iconic inverted heart bottle, designed by Raymond Guerlain in 1912, has been tucked in a matte finish of the artist’s emblematic blue, patented as ‘IKB’. The letters IKB stand for International Klein Blue, a characteristic ultramarine that Klein trademarked in 1957. For him, this hue bore an intangible quality that reflects chromatic purity and creative freedom enhancing immaterial values beyond what can be seen or touched. ‘Enlivened by a quest to ‘liberate colour from the prison that is the line,’ Yves Klein based his work on the expression of a feeling, driven by a belief that ultramarine blue was the only way to ‘make visible the absolute’. The distinctive bluer-than-blue hue emits bright waves that not only catches the viewer’s gaze but, as they mention, ‘allow us to see with our souls’.

On the occasion of the 110 years of L’Heure Bleue fragrance, the French perfume house offers the fragrance as a prestigious limited edition, created together with Yves Klein Archives. The flacon’s intricate shape, which is delivered in a 1.5-liter format, is turned into an artwork. Alluring curves embrace the matte, velvety finish of the artist’s famous blue monochrome. ‘Blue has no dimensions, it is beyond dimensions, whereas the other colours are not,’ shared by the late Yves Klein.

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