This month, prestigious publisher Assouline releases ‘Louis Vuitton Trophy Trunks’, a fantastic title exploring the brand’s long history with sports, through the Maison’s beautiful custom cases made for some of the most reputable trophies in the world.

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style. Today, the House remains faithful to the spirit of its founder, Louis Vuitton. He invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Louis Vuitton has opened its doors to architects, artists and designers across the years, testament to Louis Vuitton’s commitment to fine craftsmanship.

The book explores the handmade processes used by the world’s best artisans (in France and beyond) to create the most stunning trophy trunks. It celebrates excellence in sports and the various brilliant chapters examine Football, Tennis, Sailing, Automobile, Basketball, Rugby and more.

Continuing Louis Vuitton’s 160-year alignment with legends of all disciplines, from royalty, writers, to explorers and actors, these cases house prizes for the winners of the highest international sports events.

“To open a Louis Vuitton trophy case is to transcend space and time. It is to enter fully into the world of sport, a land where the precious metal of victory is forged by sacrifice, trial and self-denial, and tempered by tears and sweat. From there, the journey is long to the stadium’s roar, the blindingly bright lights and smiles, the rising anticipation and the moment of triumph when the clock stops. The silvers and golds of these coveted prizes, rewarding a lifetime of effort, are revealed to the finest athletes history has known.” Michael Burke, Chairman & CEO of Luis Vuitton writes in his foreword.

The heritage of Louis Vuitton is a singular story of successes and skills, a legacy shared with tennis players, football stars, rugby heroes and basketball stars, who have defined the art of fair play, winning and team spirit.

‘Louis Vuitton Trophy Trunks’ highlights the Maison as an integral part of the crowning of legends, from the LV America’s Cup, Rafael Nadal scoring his record-extending tenth French Open title in 2017 to team France’s triumphant at the 2018 FIFA World Cup. Incredible visuals of the trunks and trophies in front of the Louis Vuitton Foundation or from the brand’s most iconic campaigns, in front of Tour Eiffel, and across stadium and tennis courts, illustrate this remarkable title.

Particularly striking are the double page on the Louis Vuitton trophy travel case designed to showcase the webb Ellis Cup at the 2023 Rugby World Cup in France. The exterior is fabricated out of iconic LV monogram canvas with two front panels decorated with a “V” for Victory and Vuitton, painted in blue, white, and red to reflect the tournament’s vibrant colours.

‘Louis Vuitton Trophy Trunks”s author is Olivier Margot. The French writer served as the editor-in-chief at L’Équipe and L’Équipe Magazine for 25 years, leading the largest French nationwide daily sports newspaper and weekly magazine during a period of record circulation and critical acclaim. Margot is the author of over 20 books, including Last Heroes: A Tribute to the Olympic Games (2004), Time of Legends (2017) and The Man Who Never Died (2020).

Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline began with the desire to create new and compelling visually rich stories through stunning books. Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations.

Today, the brand has established a network of international boutiques in prominent locations across the globe. Assouline’s list of collaborators includes some of the world’s most respected artists, photographers, writers and designers.

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